OpinionMisleading type names - manipulation or marketing?

YACHT-Redaktion

 · 03.08.2024

Opinion: Misleading type names - manipulation or marketing?
YACHT Week - The review

Dear readers,

Series manufacturers like to work, let's say, creatively with the numerical designation in the type name and pretend a yacht is bigger. Example Dufour 37the smallest boat in the fleet from the French shipyard. 37 feet is 11.28 metres. However, the hull length of the boat is only 9.99 metres, making it a mere 32-footer. With the bowsprit it is 10.77 metres, still 51 centimetres short and on top of that: The stem on the stern is only optional.

Or the X 4.0It should be the equivalent of 12.20 metres in length, but the hull is only 11.50 metres, and only with the bowsprit is it 12.09 metres, after all. Consider the Hanse 360the latest boat from Greifswald: 10.60 metres instead of 10.98 metres, but with the bowsprit it measures 11.18 metres and is even longer than the name in feet. This may be confusing to say the least and is by no means new; the name suffix has always not exactly matched the dimensions. Or take a look at the latest Elan. The Slovenians recently presented a modified boat, the Impression 45. As it turns out, this is just the familiar Impression 43, only with a bowsprit as standard. The crux: it was already fitted to the 43, at least as an option. Elan euphemistically refers to this measure as a hull extension.

This raises the question for the interested customer or prospective customer: Is this blatant dazzle, aggressive marketing or merely a justified prettification?

Let's take a relaxed view: the number in the boat's name may come from the designation in feet, but is nowhere documented, fixed or prescribed as such. A Vindö 40, for example, derives its number in the name from the sail area, in good Scandinavian tradition, as do skerry cruisers. In any case, I can't get worked up about the numbers. Actually.

The shipyards now argue with the large volume. A 32-foot yacht today would offer as much space as a 37-foot boat used to. Space for stowing, wider berths, larger pantries, a more generous impression of space and more interior height to boot. All features that hardly help the primary virtue of a sailing yacht, its sailing characteristics. Mockers even talk about the headroom downwind.

In this respect, there may only be superficial truth in the shipyards' argument: a modern boat of a given length is larger today than the previous, narrower generations, yes. But converting this into a slimmer boat is a bold move. Where, for example, is the standard of comparison in the future if the boats become even more voluminous? Consequently, the modern designations are misleading. As a customer, you have to be aware of this and, if in doubt, use a calculator or look at the actual hull length.

There is another aspect to the issue of length between fiction and truth. A designation that is too long could attract the attention of over-ambitious harbour masters. After all, the owner will want to pay according to the actual hull length, not according to the shipyard's larger marketing measure. The harbour master could insist on a higher payment. A popular anecdote about Piet Busch, the almost legendary former harbour master of Damp, fits in here. He used to scare owners by standing in front of the bow with a chainsaw running and announcing that he wanted to trim the boat to the specified size.

RATING_THUMBS_HEADLINE

The shipyards should also consider this.

Fridtjof Gunkel,

Deputy Editor-in-Chief of YACHT


Click on it to see through:

The week in pictures

Aiming for a medal at his third attempt: Ilca 7 sailor Philipp Buhl
Photo: Sailing Energy/DSV

Recommended reading from the editorial team

yacht/Myproject-122_588dd1e2bf08c53ce7f0b81757956597

Linjett 36

First impressions, fresh photos, nice details

yacht/os1c8226-1_5d13b7f7f9a01c4152dcdd59fa55a63f

The new Linjett 36 manages the balancing act between tradition and modernity. The boat is the smaller version of the successful 39. The prototype is already afloat.


Technology

16 ingenious boatbuilding solutions that are rarely found anymore

yacht/M4920242-VTjyCduS

Not everything was better in the past - but some things were. What good solutions are worth rediscovering on board, or: Give me the lemon!


Sun Odyssey 415

Twelve-metre cruiser sets new standards - also in terms of price

yacht/100154319_e6bbedc69a7f5414b52121ef327c7eb0

With the launch of the Sun Odyssey 415, Jeanneau is pursuing ambitious line maintenance and turning the price screw - downwards. Will this be a new trend?


Globe40

Penalty shoot-out off La Réunion? Burke and Fink are up!

yacht/whatsapp-image-2025-10-31-at-101903-2_ac247b5af30ec72c79aabbfff9d71d60

Saturday thriller ahead in Globe40: Lennart Burke and Melwin Fink are back in the lead. Will there be a "penalty shoot-out" off La Réunion?


Halloween

The ghost ship of Gotha

yacht/875f45cb-cf19-4af8-9a51-88dd53c61f65_e61b92e27df90a15a801cb3e43122379

Probably the biggest private Halloween party in Thuringia takes place on a giant ghost ship. Everyone is invited to get spooky and admission is free.


Transat Café L'Or

"11th Hour" in top three, Class40 stops, Beucke injured

yacht/bd-tco25-c40-lacorogne-2910vc-3154_8b6eb15c62b3477cdda0778782adcf31

Moving Transat Café L'Or: Boris Herrmann's fellow competitor from the Ocean Race Europe celebrates his 32nd birthday as leader. Sanni Beucke is injured.


Mini-Transat

Fabulous 24-hour record - Benoît Marie shines

yacht/573511395-1398761882251277-3805202231532391251-n_ff32a3a8a9b6eaeed2006fe72c93d014

In the La Boulangère Mini-Transat, Benoît Marie on "Nicomatic - Petit Bateau" has raised the 24-hour record. Hendrik Lenz remains in the top group.


Driving licences

DSV warns of loss of quality

yacht/100170789_9ed5d081f304119ed9c88ad777e84f53

The Federal Ministry of Transport plans to abolish official recreational boating licences. The DSV is now warning of a loss of quality in training.


Oceanis 52

A strong piece of yacht building on the test bench

yacht/alin4372_715de89f35ce1de0d0b7275089867653

This yacht has nothing to hide. The new Oceanis 52 from market leader Benteau impresses in the YACHT test, with strong sailing characteristics and a high standard of equipment. The first photos from the trial run in Spain.


Boreal 56

Globetrotter for extreme areas in the test

yacht/yacht_20251029_202523_new-img_61-1-tnRE5c7N

The robust aluminium construction has remained, as have the seaworthy details. With the Boreal 56, the shipyard is practising aesthetics and well-being



Newsletter: YACHT-Woche

Der Yacht Newsletter fasst die wichtigsten Themen der Woche zusammen, alle Top-Themen kompakt und direkt in deiner Mail-Box. Einfach anmelden:

Most read in category General service