It has long been known: The industry giant Beneteau has taken over the Seascape brand in order to revitalise the established First range with its sporty keel yachts and dinghies. At this point, YACHT has online reported on this and Beneteau's new brand strategy in theIssue 21/2018 presented in detail. Seascape now becomes the Beneteau First 14, 18, 24 and 27 models.
The new general importer for these four First models will be Oleu-Segel GmbH in Heiligenhafen. Oleu has already been a dealer for the Seascape brand in Germany and is very familiar with the boats. The German Beneteau dealers, BM Yachting in Flensburg, Kröslin Yachting in Kröslin and Enjoy Yachting in Langenargen, will also remain contact partners for potential customers of the new boats in the First line. This means that Oleu is working with a professional and competent dealer network throughout Germany. The boats in the former Seascape and current First range will continue to be produced at Seascape in Slovenia in strict compliance with the respective class rules; the only change is the branding, which now features the Beneteau logo.
From tomorrow, Wednesday 17 October, the company Oleu-Segel GmbH will be exhibiting at the Hamburg Boat Show present a new Beneteau First 18.
Oleu has also just announced the new prices. They are (incl. 19 per cent VAT) for theFirst 14: 9,758 euros; for theFirst 18: 25,347 euros; for theFirst 24: 54,621 euros; and for theFirst 27: 76,160 euros.
The brand new Seascape 24 at 30 knots on the Adriatic Sea
