It was the heyday of the jet set: In the 1950s, jet aeroplanes had brought a boom to international travel - with a jet you could now get anywhere quickly, to work, to relax, to see and be seen.
The attraction of the Mediterranean with its glittering metropolises had already been great before, but now it became too sociable for some of the connoisseurs - even in the bays when they retreated to the water on board. The search was on for unspoilt coasts.
This is how Prince Karim Aga Khan came to the north-east of Sardinia. On the Tyrrhenian side, with the beautiful La Maddalena archipelago just around the corner, he found the perfect spot for his new tourism project away from the hustle and bustle. The water: emerald-coloured. Hence the name Costa Smeralda.
Its centre was built in 1962 in a mix of Sardinian tradition and modern style: the holiday resort of Porto Cervo. From the very beginning, the harbour was of particular importance, and not just in terms of its name. Many guests brought their yachts - or even travelled there by water.
The fact that the feeling of remoteness has been maintained despite increasing popularity and growing infrastructure capacities is still part of the charm of the region today. Porto Cervos from. Divided into two areas, the historic Port Vecchio and the Marina Nuova, there are 700 berths available, 100 of which are for mega yachts. The maximum length is 120 metres.

Editor Travel