Oliver Leu and Sascha Schwarck's company has thus become the new dealer for new sails and other products from Elvstrøm A/S. Until now, the company based in Heiligenhafen marina has been the contact and sales partner for the US brand Doyle sails. Now the logos on the façade of the company building will probably soon be replaced by the red Elvstrøm crown.
Leu and Schwarck have been running Oleu-Segel GmbH together for many years. Together with their partner Bjarne Lorenzen, they will now be the main shareholders and driving forces behind the new company Elvstrøm Deutschland. The company headquarters will remain in Heiligenhafen. Elvstrøm Sails also intends to use the new co-operation as a platform for further expansion of the brand in Germany. The current dealers of Oleu-Segel and Elvstrøm Sails in northern and central Germany will be part of this new network and, in co-operation with Felix Ertel's Segelmanufactur Bodensee in Tettnang, will form a strong sales force on the German market.
At the same time as the new sales company Elvstrøm Deutschland is founded, the sale of new boats from Beneteau's First series, the distribution of the cult brand Blond for fashionable shoulder bags and the production of technical design sun sails will continue in a separate setup under the company name Oleu Watersports GmbH.
Michael Good
Editor Test & Technology
