YACHT has significantly expanded its digital offering for subscribers. Premium subscribers now have access to exclusive content in the new "My Area" on the website. Every month, two new Premium Guide PDFs on current sailing topics are available there for free download.
Access and functions in "My area"
To use the new content, YACHT users must first register a Take out a Premium subscription. This subscription gives you access to all content behind the paywall as soon as you are logged in. After logging in, an icon with the user's initials appears in the top navigation bar. Clicking on it opens "My area" with all available downloads. Operation is intuitive and enables quick access to the desired data.
The monthly Premium Guides cover important DIY topics for owners at the start, but will be enriched with further topics from all areas of sailing.
Advantages for different user groups
The new offer is aimed at different target groups:
Premium subscribers receive the most comprehensive package with access to the monthly Premium Guides. The added value here lies particularly in the exclusive content on specialised topics. Two downloads per month are free, but if you want more, you can buy the corresponding guides in addition.
Subscribers to the print magazine who have registered but have not taken out a Premium subscription can download the guides for a fee.
The expansion of the digital offering significantly increases the added value for existing Premium subscribers. At the same time, it creates an incentive for non-subscribers to consider a subscription.
Classification and outlook
By expanding its digital services, YACHT is responding to the growing demand for content that can be used flexibly. The provision of premium guides offers additional added value through in-depth information on relevant topics.
Further expansion stages of the digital offering are on the agenda for the future. Overall, YACHT is strengthening its position as a comprehensive source of information for sailors with its expanded digital offering.
