Kieler Woche and Europe's largest journalistic water sports brand YACHT presented their media partnership today at boot Düsseldorf. YACHT and the world's largest regatta event share a passion for environmentally friendly water sports and want to get people excited about them via modern distribution channels and new formats. This includes die-hard fans as well as curious people with a potential interest in sailing.
We reach our clientele in a targeted manner via the media partner"
Said Kieler Woche organisation manager Dirk Ramhorst. Especially during Kiel Week, YACHT will be more visible again in Kiel.Sailing.City; "a nice side effect", says the new YACHT editor-in-chief Martin Hager, a Kieler through and through.
YACHT will have its own digital team on site during Kieler Woche and will offer its own content in addition to the wide range of Kieler Woche content. "We also want to take a look behind the scenes of Kieler Woche and bring the stars in the boat classes and the flair of this unique event closer to the users as part of a large digital special," says Lars Bolle, Editor-in-Chief of Watersports Digital at Delius Klasing Verlag.
Full programme for Kiel Week
As a World Cup regatta, Kiel Week promises a top sporting level in the pre-Olympic year 2023. Organisation manager Ramhorst and his regatta directors Fabian Bach (triangular courses) and Eckart Reinke are expecting more than 1,500 boats from around 50 nations, from kitefoilers to ocean-going yachts. They will be sailing for the Kieler Woche victory on nine regatta courses. After the eel regatta with 100 or more sea-going yachts at the start in Eckernförde, this time all ten Olympic disciplines will start in the first part off Schilksee and Stein am Ostufer (Formula Kite). They will also be competing for the decisive points in the final event of the 2023 Sailing World Cup, which will culminate in the medal races on the Wednesday of Kiel Week. Eleven international boat classes and the yacht races for the Kiel Cup, the Silver Ribbon and the Senate Prize are also on the programme.
