Privacy policy

a) Purpose of data processing and legal basis and, where applicable, legitimate interests, storage period

a) Purpose of data processing and legal basis and, where applicable, legitimate interests, storage period

This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile. (hereinafter collectively referred to as "online offering"). With regard to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Person responsible

Name/Fa.: Delius Klasing Verlag GmbH Street no.: Siekerwall 21 Postcode, city, country: 33602 Bielefeld

Commercial Register/No.: Local Court Bielefeld HRB 7332

Managing directors: Rüdiger Dienst, Tim Ramms, Lars Rose
Telephone number: 0521/559-0 E-mail address: info(at)delius-klasing.de

Data Protection Officer

Name/Fa.: Delius Klasing Verlag GmbH Street no.: Siekerwall 21 Postcode, town, country: 33602 Bielefeld E-mail address: datenschutz(at)delius-klasing.de

Types of data processed:

Inventory data (e.g., names, addresses). Contact data (e.g., e-mail, telephone numbers). Content data (e.g., product reviews). Contract data (e.g., subject matter of the contract, term, customer category). Payment data (e.g., bank details, payment history). Usage data (e.g., websites visited, interest in content, access times). Meta/communication data (e.g., device information, IP addresses).

Processing of special categories of data (Art. 9 para. 1 GDPR):

No special categories of data are processed. In principle, no special categories of data are processed unless they are provided by the user for processing, e.g. entered in online forms.

Categories of data subjects affected by the processing:

Visitors and users of the online offer. Customers / interested parties / suppliers. In the following, we also refer to the persons concerned collectively as "users".

Purpose of the processing:

Provision and further development of the online offering, its content and functions. Provision of contractual services, service and customer care. Answering contact enquiries and communicating with users. Marketing, advertising and market research. Security measures.

Status: 26/03/2024

1 Relevant legal bases

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfil our services and implement contractual measures and respond to enquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

2. changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

3. safety measures

3.1 In accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of security appropriate to the risk; the measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, safeguarding of availability and its separation. We have also set up procedures to ensure that data subjects' rights are exercised, data is deleted and we respond to data threats. Furthermore, we take the protection of personal data into account as early as the development and selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

3.2 The security measures include in particular the encrypted transmission of data between your browser and our server.

3.3 We urge you to take all possible precautions to protect your data while you are working on the Internet. Make it a habit to change your password frequently. We recommend that you use a combination of letters and numbers for your password and ensure that you use a secure, SSL-enabled browser to surf the Internet. If possible, log off completely after you have finished using a computer that you do not use alone and do not make your password accessible to third parties.

3.4 Your personal data is stored in such a way that it is not accessible to third parties by taking all technical and organisational measures. We cannot guarantee complete data security when communicating by e-mail, so we recommend that you send confidential information by post.

4. cooperation with processors and third parties

4.1 If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the fulfilment of the contract in accordance with Art. 6 para. 1 lit. b GDPR), you have given your consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

4.2 If we commission third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

4.3 We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the credit institution commissioned with payment processing or to companies commissioned by us for our own purposes. These companies undertake not to pass on this data and to comply with these data protection guidelines. No further transmission of your data, for example for advertising purposes, will take place.

4.4 Your personal data will not be passed on to third parties unless you have expressly given your consent or we are obliged to disclose it, for example due to a court or official order.

5. transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to the EU or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

6. rights of the data subjects

6.1 You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

6.2 You have in accordance with. Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.

6.3 In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR.

6.4 You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transferred to other data controllers.

6.5 You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

7. right of cancellation

You have the right to withdraw your consent in accordance with Art. 7 (3) GDPR with effect for the future.

8. right of objection

You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, you may object to processing for direct marketing purposes.

9. platforms and digital presences with registration and ordering functions

A minimum age of 16 years is required for registration and product orders on all Delius Klasing platforms and digital presences.

10. cookies and right to object to direct advertising

We use temporary and permanent cookies, i.e. small files that are stored on users' devices (for an explanation of the term and function, see the last section of this privacy policy). Some of the cookies are used for security purposes or are necessary for the operation of our online services (e.g. to display the website) or to save the user's decision when confirming the cookie banner. In addition, we or our technology partners use cookies to measure reach and for marketing purposes, about which users are informed in the course of the privacy policy.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that you may then not be able to use all the functions of this website.

11. deletion of data

11.1 The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

11.2 In accordance with legal requirements, storage is carried out in particular for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

12. online shop

12.1 We process inventory data (e.g., names and addresses as well as contact data of users) and contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit. b. GDPR. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

12.2 Users can optionally create a user account in which they can view their orders in particular. As part of the registration process, users will be provided with the required mandatory information. The user accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. It is the responsibility of users to back up their data before the end of the contract in the event of cancellation. We are authorised to irretrievably delete all user data stored during the term of the contract.

12.3 As part of the registration and renewed logins as well as the use of our online services, we store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests and those of the user in protection against misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.

12.4 We process usage data (e.g., the websites visited on our online offering, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, e.g., to display product information to users based on the services they have used to date.

12.5 The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); information in the customer account remains until its deletion.

13. making contact

13.1 When contacting us (via contact form or e-mail), the user's details are processed to process the contact enquiry and its handling in accordance with Art. 6 para. 1 lit. b) GDPR.

13.2 User data may be stored in our Customer Relationship Management System ("CRM System") or a comparable enquiry organisation.

13.3 We delete the enquiries if they are no longer required. We review the necessity every two years; we store enquiries from customers who have a customer account permanently and refer to the details of the customer account for deletion. In the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

13.4 On various Delius Klasing online sites, you have the option of contacting advertisers of classified adverts. This is done via a contact form integrated into the respective website. If you send a contact enquiry, the respective advertiser will receive the information you have provided directly by email. The transmitted information is not stored on Delius Klasing servers.

14 Comments and contributions

14.1 When users leave comments or other contributions, their IP addresses are stored on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. DSGVO are stored.

14.2 This is done for our security in the event that someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves may be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

15. collection of access data and log files

15.1 On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

15.2 Log file information is stored for security reasons (e.g. to clarify acts of abuse or fraud) and deleted at regular intervals. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

16. online presence in social media

16.1 On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. GDPR, we maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

16.2 Unless otherwise stated in our privacy policy, we process users' data if they communicate with us within social networks and platforms, e.g. write posts on our online presences or send us messages.

17. cookies & reach measurement

17.1 Cookies are information that is transferred from our web server or third-party web servers to the user's web browser and stored there for later retrieval. Cookies may be small files or other types of information storage.

17.2 We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping basket function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our website and, for example, log out or close the browser.

17.3 Users are informed about the use of cookies in the context of pseudonymous reach measurement as part of this privacy policy.

17.4 If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

17.5 You can object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

18. Cookies on Delius Klasing websites

On the websites listed below, we offer you the opportunity to use the consent manager to decide in detail in which cases you want to consent to tracking via cookies and other technologies - for the purpose of displaying content relevant to you and customised advertising. You can access the settings of the respective website via a button on the left-hand side at the bottom of the website.websites that offer you the option of making settings via the consentmanager:

www.bike-magazin.de

www.tour-magazin.de

www.mybike-magazin.de

www.modell-fahrzeug.com

www.wingsurf.world

We have developed the consent management tool "consentmanager" (www.consentmanager.net) of consentmanager AB (Håltgelvågen 1b, 72348 Västerås, Sweden, info@consentmanager.net) on our websites to request consent for data processing or the use of cookies or comparable functions. With the help of "consentmanager", you have the option of giving or refusing your consent for certain functionalities of our website, e.g. for the purpose of integrating external elements, integrating streaming content, statistical analysis, measuring reach and personalised advertising. You can use "consentmanager" to give or refuse your consent for all functions or give your consent for individual purposes or individual functions. You can also change the settings you have made at a later date. The purpose of integrating "consentmanager" is to allow the users of our website to decide on the aforementioned matters and to offer the option of changing settings already made during the further use of our website. In the course of using "consentmanager", personal data and information about the end devices used (IP address, language, browser, etc.) are processed and sent to consentmanager AB. The information about the settings you have made is also stored on your end device.

The legal basis for the processing is Art. 6 para. 1 sentence 1 lit. c) GDPR in conjunction with Art. 7 para. 1 GDPR. Art. 7 para. 1 GDPR, insofar as the processing serves to fulfil the legally standardised obligations to provide evidence for the granting of consent. Otherwise, Art. 6 para. 1 sentence 1 lit. f) GDPR is the relevant legal basis. Our legitimate interests in the processing lie in the storage of user settings and preferences in relation to the use of cookies and the evaluation of consent rates. Consent is requested again no later than twenty-four months after the user settings have been made. The user settings made are then stored again for this period, unless you delete the information about your user settings in the terminal device capacities provided for this purpose yourself beforehand.

You can object to the processing if the processing is based on Art. 6 para. 1 sentence 1 lit. f) GDPR. You have the right to object on grounds relating to your particular situation. To object, please send an email to info@consentmanager.net.

19 Google Analytics

19.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC ("Google"). GDPR) Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

19.2 Google will use this information on our behalf to analyse the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymised user profiles can be created from the processed data.

19.3 We use Google Analytics to display the adverts placed by Google and its partners within advertising services only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our adverts correspond to the potential interest of users and are not annoying.

19.4 We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

19.5 The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

19.6 You can find further information on data use by Google, setting and objection options on Google's websites: https://www.google.com/intl/de/policies/privacy/partners ("Data use by Google when you use our partners' websites or apps"), https://policies.google.com/technologies/ads ("Data use for advertising purposes"), https://adssettings.google.com/authenticated ("Manage information that Google uses to show you advertising").

19.7 Otherwise, the personal data will be anonymised or deleted after a period of50 months

19.8 Piwik Pro

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Piwik Pro, a web analysis service. GDPR) Piwik Pro, a web analysis service. Piwik Pro uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Piwik Pro server in Europe and stored there.

20 Google Re/Marketing Services

20.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the marketing and remarketing services ("Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). GDPR) the marketing and remarketing services ("Google Marketing Services" for short) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

20.2 Google Marketing Services allow us to display adverts for and on our website in a more targeted manner in order to present users only with adverts that potentially match their interests. If, for example, a user is shown adverts for products that they have shown an interest in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content they are interested in and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer. The IP address of the user is also recorded, whereby we inform you in the context of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google services. Google may also combine the aforementioned information with such information from other sources. If the user subsequently visits other websites, they can be shown adverts tailored to their interests.

20.3 User data is processed pseudonymously as part of Google marketing services. This means that Google does not store and process the user's name or email address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google's perspective, the adverts are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.

20.4 The Google marketing services we use include the online advertising programme "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of AdWords customers. The information collected with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

20.5 We can integrate third-party adverts on the basis of the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to display adverts based on users' visits to this website or other websites on the Internet.

20.6 We may also use the "Google Tag Manager" to integrate and manage Google analytics and marketing services on our website.

20.7 Further information on the use of data for marketing purposes by Google can be found on the overview page: https://policies.google.com/technologies/ads, Google's privacy policy is available at https://policies.google.com/privacy.

20.8 If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: https://adssettings.google.com/authenticated.

21 Use of the LiveRamp ID

In the event that you use your email address when using our websites (e.g. for the purpose of subscribing to the newsletter), we transmit your associated personal data (email and IP address as well as details of your end device) in pseudonymised ("hashed") form to our service provider LiveRamp, Inc. If you receive one of our newsletters and access one of our websites via a link within the newsletter, we also transmit your email address and the associated information about your end device in pseudonymised form to the service provider LiveRamp after accessing the website. Based on this information, LiveRamp creates an online ID that enables your person to be recognised on the end devices you use. However, no directly identifiable personal data is processed in this context. In particular, the data is not processed by the service provider LiveRamp in order to identify you.

The ID generated by LiveRamp is stored within a so-called Cookies is stored on your end device, which enables a customised advertising approach across online and platform boundaries. The ID is also shared with our advertising partners and other third parties to provide you with interest-based content or targeted advertising (such as web, email, connected devices, apps, etc.). In turn, our partners may also use the ID to link demographic or interest-based information that you have provided as part of the interaction with the respective partner.

The aforementioned processing operations, in particular the creation of the ID, will only take place if you have given your consent via our Consent Management Platform ("CMP"). Please note that Processing If your data is transferred via the service provider LiveRamp, it cannot be ruled out that data will be transferred to the USA. Further information on data protection at LiveRamp can be found in LiveRamp's privacy policy at: https://liveramp.de/privacy/datenschutzerklarung-fur-die-liveramp-dienste/

Data category:Metadata

Directly personal data is not stored by the service provider LiveRamp. LiveRamp only stores so-called "metadata", which does not enable direct identification of the data subject (such as the country code and a time stamp).

Purpose: needs-based, attractive, up-to-date and contemporary design of our online offerings; optimisation and marketing of our online offerings; troubleshooting; quality assurance; fraud detectionLegal basis:

Art. 6 para. 1 sentence 1 letter a GDPR:Your consent as part of your interaction with our Consent Management Platform ("CMP")

Art. 6 para. 1 sentence 1 letter f GDPR:Our legitimate interest is justified in particular by our interest in the marketing, provision, optimisation, design and continuous updating and improvement of our online offerings. In addition, our legitimate interest is based on maintaining the security of our products and preventing fraud.

Storage duration:

Personal data will be deleted as soon as their further Processing is no longer required to fulfil the respective purpose and statutory retention periods do not prevent deletion. This is regularly the case upon receipt of your cancellation or objection.

In addition, there is the option of Processing to object to the processing of your personal data by LiveRamp: https://liveramp.de/privacy/datenschutzerklarung-fur-die-liveramp-dienste/

Metadata that cannot be assigned to a person, such as country code and timestamp, are deleted after 12 months.

b) Recipients of the personal data

Data concerned:all data mentioned under point a) of this sectionLegal basis:Art. 6 para. 1 letters a) and f) GDPRRecipient category:LiveRamp SAS, 25 rue Anatole, 92300 Levallois Perret, FranceThe recipient of the hashed email address is LiveRamp France, the hashed email address will be deleted immediately after the pseudonymised ID has been created. The pseudonymised ID can then be transmitted to other advertising partners on the basis of your consent.

22. use of the EUID from the Trade Tesk

If we have your email address, we will use it to create an additional advertising identifier (known as an EUID) using technology provided by The Trade Desk. Instead of using your email address directly, the EUID is used to match information across different contexts and share it with authorised websites and advertisers who are permitted to use the EUID for advertising purposes. The EUID is stored in a cookie on your device. It enables us and our advertising partners to recognise you across different platforms and devices and to provide you with personalised advertising. Your EUID may also be shared with our advertising partners and other third-party providers in order to offer you content and advertising tailored to your interests. The aforementioned processing operations, in particular the creation of the EUID, will only take place if you have given your consent via our Consent Management Platform ("CMP"). For further information on data protection and data processing in the context of the creation of the EUID, please refer to the EUID data protection notice.

a) Purpose of data processing and legal basis and, where applicable, legitimate interests, storage period

Data category:MetadataPurpose:needs-based, attractive, up-to-date and contemporary design of our online offerings; optimisation and marketing of our online offeringsLegal basis:

Art. 6 para. 1 sentence 1 letter a GDPR:Your consent as part of your interaction with our Consent Management Platform ("CMP")

Storage duration:

In addition, there is the option of Processing to object to the processing of your personal data by the Trade Desk: https://transparentadvertising.eu/privacy/

b) Recipients of the personal data

Recipient category:The UK Trade Desk Ltd. 10th Floor, 1 Bartholomew Close London EC1A 7BL United KingdomData concerned:all data mentioned under point a) of this sectionLegal basis:Art. 6 para. 1 letter a) GDPR

23. information on joint responsibility pursuant to Art. 26 para. 2 sentence 2 GDPR in the area of online marketing through the "BCN"

In the following, we inform you about the essential content that has been agreed between the parties named below within the framework of joint responsibility pursuant to Art. 26 (1) GDPR. GDPR were agreed.

a) Responsible parties involved

Brand Community Network GmbH ("BCN") - online marketer (party 1)
We as website publishers (Party 2)

b) Reason for joint responsibility

Party 1 and Party 2 work closely together in the provision of online advertising. This includes the Processing personal data of our website visitors. The parties have jointly determined the processing procedures and areas of responsibility and are therefore jointly responsible for the protection of your personal data (Art. 26 GDPR).

c) Areas of joint responsibility

Party 1 provides the technical infrastructure as well as various vendors and trackers that are integrated into Party 2's online offerings. This integration takes place for the purpose of data collection and advertising delivery.

d) Agreements between the parties

As part of their joint responsibility, the parties have entered into agreements to determine who fulfils which obligations under the GDPR. In particular, this includes safeguarding the rights of the data subjects and fulfilling the information obligations pursuant to Art. 13 and 14 GDPR. This agreement is necessary because personal data is processed in different systems and areas of responsibility.

Area of responsibility | Responsible person

Provision of technical infrastructure, tools and online marketing services | Party 1In this area, Party 1 (the online marketer) assumes responsibility for the provision and management of the technical infrastructure, including the necessary software tools and systems for online advertising. In addition to the technical aspects, this also includes online marketing services, such as the management of advertising inventory, the selection and control of the advertising vendors and trackers used, as well as the monitoring and optimisation of advertising performance.
Integration of the technologies into the website | Party 2
Recording and Processing of the data | Party 1 and Party 2

e) Significance for data subjects

Even where joint responsibility exists, the parties fulfil their data protection obligations in accordance with their respective responsibilities. Party 2 is responsible for the integration and initial data collection on the website, while Party 1 is responsible for further data collection. Processing of the data.

f) Exercising your rights as a data subject

To exercise your data protection rights in accordance with Art. 15 to 22 GDPR you can contact the respective responsible party. Irrespective of this, you have the right to submit your enquiries in connection with the joint Processing directly to each party. Your enquiry will then be forwarded immediately to the responsible office.

24 Facebook and Facebook marketing services

24.1 Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes.

24.2 With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as a target group for the display of adverts (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook adverts for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advert (so-called "conversion").

24.3 The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.

24.4 You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of adverts are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

24.5 You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

25 INFOnline GmbH

25.1 Our website uses the multi-stage measurement method 'INFOnline Measurement' from INFOnline GmbH (https://www.INFOnline.de) to determine statistical parameters (page impression, visit, (technical) client) on the use of our digital offering. The aim of usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behaviour - on the basis of a uniform standard procedure - and thus to obtain market-wide comparable values. As a member of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW - https://www.ivw.eu ), the usage statistics are regularly provided by the IVW with the performance values 'Page Impression' and 'Visit' in the IVW report (https://ausweisung.iv-online.de/).

25.2 Legal basis for processing: The measurement with INFOnline Measurement (pseudonymous system: IOMp) by INFOnline GmbH is carried out as part of a usage measurement with consent in accordance with Art. 6 para. 1 lit. a) GDPR. The purpose of processing personal data is to generate digital performance values (page impression, visit and (technical) client) for the creation of statistics. The statistics are used to track and document the use of our website.

25.3 Type of data: The data collected with INFOnline Measurement does not allow a user to be clearly identified as a person due to the data types and data volume. A JavaScript code (so-called 'Measurement Manager') is used, which automatically integrates and executes the necessary measurement sensors for anonymous and / or pseudonymous data processing to determine the key figures on the basis of the consent information from the Consent Management Platform (CMP) used by the provider for the digital offer when called up via the browser or the user's end device (client). INFOnline Measurement is designed as an anonymous system (without client identifier) and as a pseudonymous system (with client identifier).

With the anonymous census procedure (IOMb) no personally identifiable information is processed at all, including in particular the IP address. This is completely removed from communication and processing. For this purpose, a communication interface, the so-called 'service platform', prevents the exchange of the user's IP address with the INFOnline systems as a measurement endpoint within the framework of INFOnline Measurement. The IP address as personal data is discarded in the census procedure on the service platform before the measurement call is forwarded to INFOnline. There is also no geolocalisation using the IP address. The data set generated in the census procedure is a pure PI data collection.

With the pseudonymous measurement method (IOMp) the following data is collected with the 3rd party cookie 'i00' (ioam.de) and the 1st party cookie 'ioam2018', which has a personal reference according to EU-DSGVO:

- IP address:

On the Internet, every device requires a unique address, the so-called IP address, to transmit data. The at least temporary storage of the IP address is technically necessary due to the way the Internet works. The IP addresses are processed in an unabridged form using a pseudonymised procedure.

- A randomly generated client identifier:

The range measurement uses unique identifiers of the end device, a 'Local Storage Object' (LSO) or a signature, which is created from various automatically transmitted information from your browser, to recognise computer systems. This identifier is unique for a browser as long as the cookie or local storage object is not deleted. It may also be possible to measure the data and subsequently assign it to the respective identifier if you visit other websites that also use INFOnline GmbH's pseudonymous measurement method. The following unique identifiers can be transmitted to INFOnline GmbH as a hash:

- Client IP or X-Forwarded-For (XFF)

- User agent (as hash)

Personal data within the meaning of the EU GDPR is only used for measurement to the extent that a JavaScript is used against a user who has been assigned an individual IP address and a randomly generated client identifier to access web content.

25.4 Use of the data: The INFOnline GmbH measurement method used on this website determines usage data. This is done in order to collect the performance values Page Impression, Visit and Client.

- Geolocalisation

The assignment of a website visit to the location of the visit is carried out using the pseudonymous measurement method (IOMp) on the basis of the IP address and only up to the geographical level of the federal states / regions. Under no circumstances can the geographical information obtained in this way be used to draw conclusions about a user's specific place of residence.

- Cross-offer consolidation of usage data

The usage data of a (technical) client (e.g. a browser on a device) is merged across websites using the pseudonymous measurement method (IOMp) and stored in a database.

25.5 Storage duration of the data: In the census procedure, the truncated IP address is discarded; in the pseudonymised procedure, the IP address is stored for a maximum of 60 days. In the pseudonymised procedure, the usage data in connection with the unique identifier is stored for a maximum of 6 months.

The validity of the 'i00' cookie used in the pseudonymised procedure and the 'ioam2018' cookie on the user's end device is limited to a maximum of 1 year.

25.6 Forwarding of the data: The IP address is not passed on.

25.7 Further information on data protection: in INFOnline Measurement can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement procedure

26. newsletter

26.1 With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

26.2 Content of the newsletter: We only send newsletters, emails and other electronic notifications containing advertising information (hereinafter "newsletter") with the consent of the recipient or with legal authorisation. If the content of the newsletter is specifically described when registering for the newsletter, it is decisive for the user's consent. Our newsletters also contain information about our products, offers, promotions and our company.

26.3 Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no-one can register using other people's e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.

26.4 Dispatch service provider: The newsletter is sent by Mailjet SAS 13-13 bis, rue de l'Aubrac, 75012 Paris, France at yacht.de, hereinafter referred to as the "dispatch service provider". You can view the data protection provisions of the mailing service provider here: https://www.mailjet.de/privacy-policy/ (yacht.de)

26.5 Furthermore, according to its own information, the mailing service provider may use this data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. to technically optimise the mailing and presentation of the newsletter or for statistical purposes in order to determine which countries the recipients come from. However, the mailing service provider does not use the data of our newsletter recipients to write to them itself or pass it on to third parties.

26.6 Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.

26.7 Performance measurement - The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our endeavour nor that of the mailing service provider to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

26.8 The newsletter is sent and the success measured on the basis of the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or on the basis of the legal authorisation pursuant to § 7 para. 3 UWG.

26.9 The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and serves as proof of consent to receive the newsletter.

26.10. Cancellation/revocation - Newsletter recipients can cancel the receipt of our newsletter at any time, i.e. revoke their consent. You will find a link to cancel the newsletter at the end of each newsletter. This also cancels their consent to performance measurement. A separate cancellation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be cancelled. When you unsubscribe from the newsletter, your personal data will be deleted, unless their retention is legally required or justified, in which case their processing will be limited to these exceptional purposes. In particular, we may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them for the purpose of sending newsletters in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

27. integration of third-party services and content

27.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third-party providers within our online offer. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content recognise the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymised information may also be stored in cookies on the user's device and may contain technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.

27.2 The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):

- External fonts from Google, LLC, https://www.google.com/fonts ("Google Fonts"). Google Fonts are integrated by calling up a Google server (usually in the USA). Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

- Maps of the "Google Maps" service of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

- Security function for forms to identify bots of the service "Google reCAPTCHA" of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated

- Videos from the "YouTube" platform of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

- YieldKit: Some pages contain affiliate links. If you click on these links and subsequently make a purchase, we will receive a commission. For more information, visit the website of our partner YieldKit. YieldKit documents these sales, but never personal data such as names or addresses. For more detailed information regarding the stored data and for an opt-out option, please visit the website https://yieldkit.de/legal-notes/privacy-policy/

- We use the service provider Vercel to host and deliver the yacht.de website. Vercel enables us to deliver the content of our website more quickly. In addition, Vercel offers security functions that enable a more secure operation of our websites.

Further information can be found in Vercel's privacy policy: https://vercel.com/legal/privacy-policy

27.3 Integration of third-party content / embeds

We integrate content from third-party providers on our websites. This can be videos from YouTube or Vimeo, for example, or social media posts from Facebook or Instagram. This external content is inactive by default and can be activated by clicking on it. When activated, cookies from the third-party provider can be set in your browser and general framework data such as your IP address can be transmitted to the provider. We have no influence on how the providers process this data.

Below you will find the providers of the external content integrated into our platforms by appearance:

YouTube, Vimeo, Instagram, Google Maps, Facebook, Twitter, Cloudinary, Mailjet, Involve.me, Crossengage, Algolia, Pipedrive

28. affiliate links

In some of our websites we use so-called affiliate links. These are marked with a labelled. If you click on such an affiliate link and make a purchase via this link, we receive a commission from the online shop or provider concerned. This does not change the price for you.

We work together with the following providers: AWIN, OUTTRA, Amazon, Belboon, Adcell, GOAFFPRO.

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